More than a lash studio.
Three things we won't compromise.

Founder · Jamie Justo
Fourteen years of one obsession.
Jamie founded SDL in 2011 — first chair at her sister's tattoo parlor in El Cajon, then a suite of her own in 2013, then the Bay Park flagship in 2017, then La Jolla in 2024. What started as one chair is now a clean professional beauty brand: two studios, a curated practitioner collective, an in-house training program, and a clean lifting chemistry brand. The full story — from the first chair to what's next.