BOOST by Giusto Beauty · Damage-free since 2011

Damage-free lash lifts. Lifted by BOOST.

BOOST plant-protein chemistry by Giusto Beauty — Pure Cysteamine, the lowest-cytotoxicity option in lifting. Vegan, cruelty-free, EWG green-grade. Boosts your real lashes 40%, lasts 6–8 weeks, never damages. The damage-free standard San Diego has trusted since 2011.

Damage-free lash lifts. Lifted by BOOST.

BOOST by Giusto Beauty · Vegan + cruelty-free · Damage-free since 2011

What it is

Like a perm. For your lashes.

A lash lift is a gentle plant-protein treatment that re-shapes your natural lashes upward, lifting them from the root and locking the curl in for 6–8 weeks. The result is the look you'd get from a great mascara — without the mascara, and without extensions.

We use the BOOST system from Giusto Beauty — Pure Cysteamine chemistry paired with plant protein, panthenol, biotin, peptides, hyaluronic acid, and amino acids. 100% vegan, cruelty-free, and EWG green-grade. With a clinical viability of 87.34%, Pure Cysteamine has the lowest cytotoxicity in lifting chemistry — the reason San Diego Lashes has been known for damage-free lifts since 2011.

Why lifts

All the impact. None of the maintenance.

  • 100% your real lashes

    No extensions, no glue, no foreign material on your lash line. Just your natural lashes, repositioned upward. The opposite of high-maintenance.

  • Zero daily upkeep

    You can shower, swim, sweat, sleep on your face, and rub your eyes. No fill appointments, no aftercare rituals, no mascara needed. Wake up — you're done.

  • Lasts 6–8 weeks

    The lift lasts a full lash growth cycle. As your lashes naturally shed and replace, the curl gradually relaxes — come back when you want the boost again.

  • Damage-free, by design

    Our lifting solution uses Pure Cysteamine instead of harsher thioglycolate-based formulas. Lowest cytotoxicity in lifting chemistry, no breakage, no compromise on results.

 

Before + after · Real client

Same lashes. Lifted by BOOST.

No extensions. No glue. No filter. Just BOOST plant-protein chemistry, applied at our La Jolla studio. Sixty minutes in the chair — your natural lashes, lifted from the root.

This is what your lashes look like for the next 6–8 weeks. Through showers, workouts, swims, and sleeping on your face. Just your real lashes, dramatically opened up.

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Pricing

Transparent. Tiered by artist.

Lash lifts are tiered by artist experience. Add a lash or brow tint, or pair with a brow lamination for the full open-eye reset.

BOOST Plant-Protein Lash Lift

~75 minutes

Our signature service. Pure Cysteamine + plant-protein chemistry by Giusto Beauty — lowest cytotoxicity in lifting, vegan, cruelty-free, lasts 6–8 weeks. Includes consultation, lash mapping, lift, set, and conditioning treatment.

Senior Artist: $150
Jamie (Owner): $275

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Brow Lamination

~45 minutes

The brow version of a lift — tames unruly brows into a soft, brushed-up shape that lasts 4–6 weeks. Same BOOST plant-protein chemistry as the lash lift. Pair with the lash lift for the full open-eye reset.

Senior Artist: $75
Jamie (Owner): $125

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Lash + Brow Tints

add-on

Optional add-on. Deepens the natural color of your lashes or brows so they read fuller without mascara or pencil. Great paired with a lift or lamination.

Senior Artist: $30 lash · $30 brow
Jamie (Owner): $50 lash · $50 brow

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Lash Pop before and after — natural lashes lifted with a few extensions on top

New add-on · Lash Pop

The lift, plus a few extensions on top.

Lash Pop is a finishing call, not an automatic upsell. Once your lift is done, we look at the result together — sometimes your natural lashes land your desired look on their own, and you’re finished. Other times, a few extensions placed exactly where you need length, density, or symmetry would take it the rest of the way. If that’s you, we add them. If it’s not, you don’t pay for what you don’t need.

Lasts the same 6–8 weeks as a regular lift. No fills needed — when the extensions shed, you still have the lifted natural lash underneath.

Add-on to your lash lift: +$30

Book a Lash Lift + Pop

Your appointment

Seventy-five minutes. One nap.

  • 1. Consultation

    Your artist looks at your natural lash health, length, and direction. We pick a silicone shield size that gives you the right curl — gentle for short lashes, dramatic for longer ones.

  • 2. Lift + set

    You lie back with eyes closed. Your lashes are gently brushed up onto a silicone pad and held in place while the BOOST plant-protein solution does its work. Most clients fall asleep.

  • 3. Optional tint + reveal

    If you've added a tint, this is when it goes on. We rinse, condition, and lift you up to mirror. You'll see the full effect immediately.

 

Aftercare basics

Almost nothing.

First 24 hours: no water, steam, mascara, or oil-based products on the lashes. The BOOST formula needs time to fully set the curl.

After 24 hours: resume your normal routine. Shower, swim, sweat, sleep on your face — all fine. The lift holds.

Longevity tips: brush gently with a clean spoolie every few days, avoid oil-based eye creams or makeup remover (they break down the plant-protein bond), and skip lash curlers (you don't need one).

That's it. No fill appointments, no maintenance schedule. Come back in 6–8 weeks when the curl starts relaxing.

Questions you'll probably have

FAQ

Will a lash lift damage my natural lashes?

Not when done with the right chemistry. We use Pure Cysteamine through Giusto Beauty's BOOST system — with a clinical viability of 87.34%, it has the lowest cytotoxicity in lifting chemistry — instead of the harsher thioglycolate-based formulas most studios use. Damage-free lifts have been our reputation since 2011. If your natural lashes are already weak or damaged from extensions or other treatments, your artist will tell you honestly whether a lift is the right move or if we should wait.

How long does a lash lift last?

6–8 weeks — one full lash growth cycle. As your natural lashes shed and replace, the curl gradually relaxes back. Most clients come in every 2 months for a refresh.

Lift vs. extensions — which is right for me?

Lift if: you have decent natural lash length already, you don't want fill appointments, you sleep on your face, you swim or sweat heavily, you want zero daily upkeep. Extensions if: you want dramatic length and density beyond what your natural lashes can do, you don't mind the 2–3 week fill cadence, you want a true makeup-free look. Some clients alternate — lift in summer, extensions in winter.

Can I wear mascara with a lift?

Yes — after 24 hours. But honestly, most clients stop wearing it. The whole point of the lift is that you don't need mascara to look like you're wearing it. If you do, use a water-based formula and remove with oil-free remover to protect the lift.

Is BOOST vegan? Are the ingredients clean?

Yes. The BOOST system by Giusto Beauty is 100% vegan, cruelty-free, and EWG green-grade. Instead of keratin (animal-derived), it uses plant protein with panthenol, biotin, peptides, hyaluronic acid, and amino acids. The lifting chemistry is Pure Cysteamine, the lowest-cytotoxicity option in lifting. The setting cream contains a patented ingredient (1,3 DAPDM) that seals the cuticle after lifting to prevent damage.

Can I do a lash lift while pregnant?

We recommend waiting until you're in your second trimester just to be safe. The plant-protein chemistry we use is totally safe, but since there can be normal issues in the first trimester, we find it's best to just wait. Always check with your OB-GYN first too. Tell us before we begin if you're pregnant or nursing — we'll patch test and confirm comfort before proceeding.

Do I need a lash tint with my lift?

Optional. The tint deepens the color of your natural lashes so they read fuller without mascara — great for clients with light or blonde lashes. If your natural lashes are already dark, you may not need it. Your artist will tell you honestly.

Can I do this if I have lash extensions?

No — the lifting solution would compromise the extension bonds. If you have extensions, we'll do a removal first ($30) and then the lift. Or we wait until your extensions naturally shed.

Want the best of both? Ask about our Lash Pop add-on — we'll lift your natural lashes, then pop a few extensions on top after the lift for extra length and density without committing to a full set.

Book your lift.

Bay Park or La Jolla. 75 minutes. Damage-free plant-protein chemistry. You'll wake up tomorrow with the same lashes, lifted.